Presence at international trade fairs
To promote the innovations and products of member companies, the ALPHA-RLH cluster works with companies at the various important international trade fairs in the sector. The cluster’s operations teams organize the on-site logistics (reserving a stand/reserving furniture/on-site publicity) and cover part of the costs.
The ALPHA-RLH cluster’s participation in professional fairs
The ALPHA-RLH cluster attends and accompanies its members annually at the following fairs:
- BIOS & PHOTONICS WEST in San Francisco
- IMS (International Microwave Symposium)
- OVC in Wuhan
- LASER WORLD OF PHOTONICS in Shanghai
- CIOE in Shenzhen
- LASER FAIR in Shenzhen
- iLope in Beijing
- EDI CON in Shanghai
- EuMW (European Microwave Week)
- Laser World of Photonics in Munich
Direct access to Chinese, US and Japanese markets through the cluster’s sales representative
To provide better support for SMEs in launching their innovations on foreign markets and strengthening existing relations, the ALPHA-RLH cluster has set up local assistance to facilitate commercial relations:
> ALPHA-RLH present in China
Balthazar Boyer, the China Delegate, is based in Wuhan and in Suzhou. He provides assistance for the cluster’s companies and ensures that they have visibility and representation with Chinese actors and institutions.
In particular, he participates in the local trade fairs Laser World of Photonics, CIOE, Laser Fair, iLope, EDI CON and OVC.
> ALPHA-RLH present in the United States
The ALPHA-RLH cluster confirms its presence on the North-American market with its partnership with French Tech Hub.
This partnership enables members to approach the US market through the various services provided, such as identification of markets and potential partners, commercial assistance and legal assistance.
Local presence is provided by Robert Braunschweig, Philippe Clémenceau and Michelle L. Stock, whose role consists of supporting the ALPHA-RLH cluster’s SMEs in developing their sales activity on the North American market.
Members who wish to develop their activity in the US also have access to offices in Boston and San Francisco.
> ALPHA-RLH present in Japan
Since 2017, ALPHA-RLH has been targeting Japan for a future location. Since April 1st 2021, ALPHA-RLH is ready to open an office in Japan. This office will be located in Tokyo with the partnership of CCI France Japan.
Romain Montini, our Mission Japan delegate, will be your contact to answer your needs and facilitate your access to the Japanese market or to promote your collaborations with Japanese academics, companies or institutions. As with all our international targets, we also offer to represent you at Japanese trade shows.
The PIMAP+ European project to support SME internationalization
Gathering six European clusters (ALPHA-RLH/France, Triple Steelix/Sweden, Business Joensuu & Photonics Finland/Finland, Produtech/Portugal, AFIL/Italy and Moravian Aerospace Cluster/Czech Republic), PIMAP+ aims to strengthen cross-sectoral cooperation in the fields of photonics, advanced manufacturing, metalworking and aerospace industry.
After two years dedicated to international market analysis and the establishment of first contacts during strand 1 in USA and Canada, the next stage will focus on accelerating access to international markets for SMEs. In addition to the American market, Asian market will be a focal point through China and Japan.
As the coordinator, ALPHA-RLH has organized a virtual kick-off-meeting on September 21st.
Partners have decided to target one key international fair in each country of concern. Multi-days visits will support development of partnerships, business agreements and B-to-B cooperation. A survey has been carried out to identify the needs and SMEs interested to join these business missions in 2021-2022.
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Information and support in international strategy for companies
With the support of CCI International Nouvelle-Aquitaine, the ALPHA-RLH cluster offers its member companies strategic support in international development through:
- Diagnosis of the company and its ability to develop internationally
- Market surveys/target countries in relation to the company at its maturity and its needs
- Assistance in establishing business contacts
- Contact with other members of the cluster with the same goals
- Comprehensive support in the international development process